Lot 238
Libraire Ed. Sagot/Affiches-Estampes. 1891.
Sold
$6,325
Est.
$7,000
- $9,000
Live Auction
PAI-XXXVII: Rare Posters
ARTIST
JULES CHÉRET (1836-1932)
Description
Artist: JULES CHÉRET (1836-1932)
Size: 33 x 94 in./83.8 x 238.7 cm
Condition: B+Slight tears and stains at edges and seam. Framed.
Printer: Imp. Chaix, Paris
Reference: Ref: Broido, 528; Maindron, 427; DFP-II, 218; Reims, 406; PAI-XXXVI, 239
Libraire Ed. Sagot/Affiches-Estampes. 1891.
If the pretty lass with flowers seems a tad incongruous advertising a book store, it’s because the design was prepared by Chéret for La Belle Jardinière (The Pretty Gardener) department store. However, that store’s management, for unknown reasons, didn’t like the design; Sagot, a shrewd purveyor of posters and prints, saw an opportunity to acquire a beautiful design at a bargain price, and used it to advertise his first poster catalogue, which he published in 1891. In fact, this 5-color poster, folded, came to subscribers with the 112-page catalogue: total 10 francs. It’s one of the loveliest of all Chéret posters, a sunny spirited design in which the woman’s face radiates the glow of youth and vivacity.
Size: 33 x 94 in./83.8 x 238.7 cm
Condition: B+Slight tears and stains at edges and seam. Framed.
Printer: Imp. Chaix, Paris
Reference: Ref: Broido, 528; Maindron, 427; DFP-II, 218; Reims, 406; PAI-XXXVI, 239
Libraire Ed. Sagot/Affiches-Estampes. 1891.
If the pretty lass with flowers seems a tad incongruous advertising a book store, it’s because the design was prepared by Chéret for La Belle Jardinière (The Pretty Gardener) department store. However, that store’s management, for unknown reasons, didn’t like the design; Sagot, a shrewd purveyor of posters and prints, saw an opportunity to acquire a beautiful design at a bargain price, and used it to advertise his first poster catalogue, which he published in 1891. In fact, this 5-color poster, folded, came to subscribers with the 112-page catalogue: total 10 francs. It’s one of the loveliest of all Chéret posters, a sunny spirited design in which the woman’s face radiates the glow of youth and vivacity.